Acquisition & Retention: Ideas That Work

Steve Westerman is the Director of Marketing for Cox Communications Oklahoma.  Cox Oklahoma passes approximately 800,000 homes with a current customer relationship penetration near 62%. Steve has overall responsibility for the development and execution of strategic initiatives aimed at growing Cox Oklahoma’s customer base and oversees all non-subscriber acquisition and existing subscriber upgrade activities. Prior to leading Cox’s residential... [Read More...]

CTAM Road Show Presenters: Craig Leddy & Leslie Ellis

Craig Leddy, a veteran business journalist and media analyst, founded Interactive TV Works in 2000 to promote understanding and deployment of advanced digital services. Leddy has more than 20 years of experience in cable and related media. He has extensive skills in professional writing, editing, website development, research analysis, marketing support, industry training, and strategic consulting. Craig’s wife, Margaret Leddy, is the... [Read More...]

Congratulations Scholarship Winners

The Mid-America Cable Show had many outstanding entries to choose from when selecting the winners of the 2010 Weary Scholarship.  We wish all those who entered the very best in all  they do, and we congratulate the following scholarship recipients. Arkansas – Jeff McNabb Iowa – Kelsi Madsen Kansas – Keltin Wiens Missouri - Brandon Hoffman Nebraska – Makayla Wiese Oklahoma – Zachariah Karnish  Read More →